About Us
We have perfected the art of effortless thoughtfulness.
Built around the singular proposition of bestowing back upon our clients the invaluable gift of time, we have spent years mastering the delivery of bespoke experiences and granting access to the impeccably planned. Our service allows you to effortlessly look meticulous.
The Visionary Behind Secretly Lazy
Secretly Lazy was born in 2016 from a playful conversation between founder Pamela Philip and her friends about who was most forgetful with gifts. The verdict: men long, demanding hours often left women disappointed. With a twinkle in her eye, Pamela coined the tongue-in-cheek name “Secretly Lazy”, capturing the idea that even the most well-intentioned sometimes need a little help.
Drawing on her expertise in sales and relationship management, Pamela created a luxury romantic concierge service that transforms thoughtful intentions into effortless, memorable experiences.
At Secretly Lazy, every detail is curated with precision and care so you can savor the rewards.
We create the experience, you reap the rewards!
Secretly Lazy Gifts
Secretly Lazy Experiences
Corporate Membership
Frequently Asked Questions
Will she ever find out I didn’t plan it?
No. Every detail is designed to look like it came directly from you. That’s our promise of discretion.
Is this just for London?
We’re London-based but serve clients across the UK and can arrange international experiences.
What types of experiences can Secretly Lazy arrange?
We specialise in high-end, personalised romantic gestures. This includes securing impossible reservations, arranging bespoke travel (private jets, luxury villas), commissioning custom gifts (jewellery, art), organising private dining experiences, and managing ongoing monthly surprises. If it's romantic and luxurious, we can handle it.
What is the difference between the Ongoing Subscription and the Exclusive Membership?
The Ongoing Subscription focuses on a regular, pre-planned calendar of gestures to ensure consistency. The Exclusive Membership offers a truly bespoke, on-demand service with a dedicated, senior concierge, priority access, and support for the most complex and international arrangements.
How is my personal information and identity protected?
Confidentiality is our highest priority. We operate under strict data protection protocols, ensuring your identity, personal details, and all arrangements remain protected at every stage. We do not use branded materials for delivery, and all communication is handled through encrypted and agreed-upon discreet channels.
Is there a minimum budget for a One-Off Experience?
Our service is tailored for the luxury market, focusing on bespoke and high-calibre experiences. While projects are quoted individually, clients should expect pricing to reflect exclusive access, meticulous planning, and the highest quality of service and goods.
How do I begin the process?
The first step is to secure your private consultation. This allows us to understand your specific needs, romantic style, and relationship profile to determine the best approach for partnering with you.
How quickly can you arrange a surprise?
How do I begin the process? The first step is to secure your private consultation. This allows us to understand your specific needs, romantic style, and relationship profile to determine the best approach for partnering with you.