Last updated: 19th July 2026

1. INTRODUCTION

Secretly Lazy Limited respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you:

• visit our website at https://secretlylazy.com;

• contact or correspond with us;

• submit an enquiry;

• book a consultation;

• apply for or hold a Secretly Lazy membership;

• ask us to arrange a gift, reservation, experience or other concierge service;

• participate in an event or experience arranged by us;

• become a Supplier, partner or collaborator;

• subscribe to our communications;

• interact with us through social media; or

• otherwise provide personal information to us.

It also explains your rights under applicable UK data-protection law and how you can exercise those rights.

Please read this Privacy Policy carefully so that you understand how and why we use your personal information.

2. WHO WE ARE

Secretly Lazy Limited is the controller responsible for the personal information described in this Privacy Policy.

This means that we determine why and how your personal information is used.

Our details are:

Company name: Secretly Lazy Limited

Company number: 14871460

Registered office: 4th Floor Silverstream House, 45 Fitzroy Street, London, United Kingdom, W1T 6EB

Email: info@secretlylazy.com

Website: https://secretlylazy.com

In this Privacy Policy, “Secretly Lazy”, “we”, “us” and “our” refer to Secretly Lazy Limited.

“You” and “your” refer to the person whose personal information we collect or use.

3. CONTACTING US ABOUT PRIVACY

Secretly Lazy has not appointed a formal Data Protection Officer unless stated otherwise.

Questions, complaints and requests concerning your personal information should be sent to:

Privacy Contact

Secretly Lazy Limited

Email: info@secretlylazy.com

Subject line: Privacy Request

Please do not send highly sensitive information through an unsecured communication method unless we have specifically asked you to provide it.

4. THE LAWS THAT APPLY

We process personal information in accordance with applicable UK data-protection and privacy legislation, including:

• the UK General Data Protection Regulation;

• the Data Protection Act 2018;

• the Data (Use and Access) Act 2025;

• the Privacy and Electronic Communications Regulations 2003, as amended; and

• other applicable UK privacy and electronic-marketing requirements.

This Privacy Policy is intended to provide you with the information required under those laws.

5. WHAT IS PERSONAL INFORMATION?

Personal information means information relating to an identified or identifiable living person.

It may include information that directly identifies you, such as your name or email address, and information that could identify you when combined with other information.

Personal information does not include information that has been irreversibly anonymised so that no individual can be identified from it.

6. THE INFORMATION WE MAY COLLECT

The information we collect depends on how you interact with Secretly Lazy and which services you request.

We may collect the following categories of personal information.

6.1 Identity information

This may include:

• your full name;

• title;

• date of birth or age confirmation;

• gender or preferred form of address;

• membership or client reference number;

• signature; and

• photographic identification where reasonably necessary.

We do not normally require identification documents unless needed for fraud prevention, age-restricted bookings, travel arrangements, venue requirements or another legitimate purpose.

6.2 Contact information

This may include:

• residential or billing address;

• delivery address;

• email address;

• telephone number;

• social-media contact details; and

• preferred communication method.

6.3 Membership and account information

This may include:

• membership application details;

• membership tier;

• membership commencement and renewal dates;

• account username;

• encrypted password or authentication information;

• member preferences;

• membership history;

• account activity; and

• communications associated with your membership.

We will not normally have access to your plain-text password.

6.4 Consultation and enquiry information

This may include:

• the nature of your enquiry;

• your objectives;

• your anticipated budget;

• the occasion or experience you are considering;

• your preferred dates and locations;

• your consultation notes;

• information supplied through forms or questionnaires; and

• our correspondence with you.

6.5 Concierge and Client Brief information

To provide a personalised romantic concierge service, we may collect information concerning:

• important dates and occasions;

• anniversaries and birthdays;

• your relationship or household circumstances;

• gift preferences;

• preferred brands, venues, restaurants and destinations;

• dislikes or prohibited options;

• dietary preferences;

• accessibility requirements;

• accommodation or travel preferences;

• budget and spending parameters;

• previous requests;

• personalised messages;

• delivery instructions;

• event guest information; and

• feedback about completed experiences.

We will seek to collect only the information reasonably necessary to understand and fulfil your Request.

6.6 Information about another person

You may provide information about your partner, recipient, guest, family member, colleague or another person where this is necessary to fulfil a Request.

This may include:

• their name;

• contact or delivery details;

• age or date of birth;

• relationship to you;

• interests and preferences;

• dietary or accessibility requirements;

• clothing or jewellery sizes;

• travel details; and

• relevant occasion information.

You must only provide another person’s information where you are legally permitted to do so.

You should avoid providing information that is excessive, intrusive or unrelated to the Request.

Where appropriate, you should make the other person aware that their information may be shared with Secretly Lazy or with relevant Suppliers.

6.7 Financial and payment information

This may include:

• billing address;

• payment status;

• transaction records;

• invoices;

• membership payments;

• deposits;

• refunds;

• Supplier costs;

• partial payment-card information supplied by a payment processor; and

• fraud-prevention information.

Payment-card information will generally be collected and processed by an independent payment provider rather than stored directly by Secretly Lazy.

We do not intend to retain complete payment-card security codes.

6.8 Booking, transaction and service information

This may include:

• products or services requested;

• reservations;

• booking references;

• event and travel dates;

• ticket information;

• Supplier details;

• delivery information;

• prices;

• cancellations;

• refunds;

• complaints; and

• service history.

6.9 Communications

We may collect information contained in communications between you and Secretly Lazy, including:

• emails;

• website-form submissions;

• telephone notes;

• messages sent through an approved messaging service;

• support requests;

• complaints;

• survey responses;

• testimonials; and

• social-media messages.

Where telephone calls are recorded, we will inform you where required.

6.10 Marketing and preference information

This may include:

• whether you have consented to marketing;

• the type of communications you wish to receive;

• communication frequency preferences;

• records of marketing messages sent;

• email engagement information;

• event interests; and

• records of marketing objections or unsubscribes.

6.11 Website and technical information

When you use our website, we or our authorised technology providers may collect:

• Internet Protocol address;

• browser type and version;

• device type;

• operating system;

• approximate location derived from an IP address;

• time zone;

• referring website;

• pages viewed;

• buttons or links selected;

• time spent on pages;

• error and diagnostic information;

• login activity;

• security information; and

• cookie or similar technology identifiers.

Some of this information will only be collected where you have provided the relevant Cookiebot consent.

6.12 Supplier and partner information

Where you are a Supplier, prospective Supplier, partner, contractor or collaborator, we may collect:

• your name;

• business name;

• job title;

• professional contact details;

• website and social-media details;

• portfolio or service information;

• pricing;

• availability;

• insurance or accreditation information;

• bank or payment details;

• contractual information;